Sunday, January 29, 2012

MunaTo 2011 launches “Sarangani, your adventure” brand

ALABEL, Sarangani (November 24, 2011) - MunaTo Festival opened today (November 24) the four-day festivity in a combined cultural and adventure concept to launch the trademark, “Sarangani, your adventure.”

Board Member Eleonor “Nene” Saguiguit said this is to promote the province being “the tourism hub” in this part of Mindanao.

MunaTo Festival kicked-off today and culminates on November 27.

“We want something that is grand, something that would surpass the previous festivals. And we decided that it will be a different event (this year) to launch the Sarangani brand,” Saguiguit said.

“While we celebrate, gusto nating i-promote and ating turismo and opportunities for investments,” she added.

She disclosed that “Sarangani as a tourism hub has already taken off,” as supported by acting Sarangani Tourism and Investment Promotions Center (STIPC) coordinator Larry Asparin that tourist arrivals have been increasing since 2005.

An increase of tourist arrivals has been noted from the 16,080 in 2009 to 26,100 in 2010 as reported by the STIPC.

The “Sarangani, your adventure” brand would create a name recall for Sarangani “as we wanted to make a mark in the tourism industry right now,” Asparin said.

“We (Sarangani) have a combination of tourism resources like the world-class dive sites, white-sand beach resorts, Manny Pacquiao, water tubing, and a lot more wherein others may only have two or three but they do not have this package of resources,” Asparin said.

Asparin also pointed out tourism employment was rising as tourism activities in Sarangani were picking up too. “It encompasses basically all sectors, even fisherfolk and the transport sector, among others.” (Beverly C. Paoyon/ SARANGANI INFORMATION OFFICE)

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